Thumbs Up: Florida Candidate for Governor, DeSantis Ad Displays Him as More Likable, Less Political

Steve Gill

During Tuesday’s broadcast of The Gill Report – live on WETR 92.3 FM in Knoxville – conservative political commentator and Tennessee Star Political Editor Steve Gill praised Florida Governor Candidate Ron DeSantis for his current ad appealing to the public in a more human than political way.  DeSantis’s wife narrates the advertisement accompanied by their children who appear along with their father DeSantis.

He continued:

I mentioned in the last segment that there is a great new television commercial airing in Florida for Ron DeSantis whose running for Governor.  A conservative Republican he’s been endorsed by President Trump.  Well they have a spot that is well featuring his wife Casey talking about Ron DeSantis and their kids and that he’s so much more than just a Trump supporter and he shows it in the way he plays with his kids, reads with his kids, and teachers them.

CASEY DeSANTIS: Everyone knows my husband Ron DeSantis is endorsed by President Trump but he’s also an amazing dad.  Ron loves playing with the kids.  Build the wall.  He reads stories, then Mr. Trump says your fired!  I love that part.  He’s teaching Madison to talk.  Make America great again.  People say Ron’s all Trump, but he is so much more.  Bigly, so good.  I just thought you should know.  Ron DeSantis for Governor.

Again if you go to our website you can actually see the ad.  Go to Tennessee Star on Facebook, Gill Report on Facebook, we’ll post it there as well.  And the visuals really help tell the story too.  You’ve got a picture of Ron DeSantis, he’s building a wall with one of his children, and saying build the wall, he’s reading to one of his young babies,  and talking about when Trump says fire them, that that’s his favorite part.  Then there’s pictures of his toddler wearing a t-shirt, Make America Great again, and he’s using one of the Trump signs Make America Great to teach his daughter how to read.

It’s really a brilliant humorous piece that humanizes him.  And that’s one of the things I think that both the Boyd and Black campaign have really  missed. I think that’s one of the reasons that Bill Lee has done well in the waning weeks of this campaign.  He has been the most human and likable candidate of the candidates because while Diane Black and Randy Boyd may have great human characteristics the campaigns really haven’t put that forward in a way that has won voters and make their candidates more likable.

Bill Lee’s winning the likability factor.  Some of it’s because he hadn’t been spewing negative ads at the others, others it’s just the way they’ve presented him on horseback as a welder, showing him in a way that makes him likable.  And I think the Black and Boyd teams have both failed to do that as effectively with their candidates as they should have.

Ron DeSantis is doing it exactly right in Florida.”

Listen to the segment:

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