MyPillow CEO Mike Lindell said he won’t join other major companies in boycotting Tucker Carlson’s prime-time show on Fox News.
“MyPillow is not changing its advertising. I make all my advertising decisions based on what is best for my customers and my employees,” Lindell said in a statement provided to Newsweek. “MyPillow believes all lives matter and values all our employees and customers, treating them like family.”
T-Mobile, Walt Disney Company, Papa John’s, and Poshmark all announced last week that they will no longer place advertisements on Carlson’s show, Deadline first reported.
“We haven’t run ads on Tucker Carlson Tonight since early May and have canceled all future placements. We will continue to support those who stand against racial injustice,” T-Mobile wrote on Twitter.
Papa John’s, whose founder was booted from the company in 2018 for using a racial slur, confirmed with The New York Times that it would stop advertising on opinion shows.
The advertising boycott comes in response to Carlson’s scathing criticism of the Black Lives Matter movement during his Monday night monologue.
“It tells you that Black Lives Matter is in fact a political party, maybe the strongest political party in the United States as of tonight,” said Carlson, mocking several prominent Democrats in Minnesota throughout his remarks.
He concluded the 25-minute monologue by claiming the “moment we are living through” has “very little to do with black lives.”
“What is going on? What is this about? Even the outlines are blurry at this point, but we know this: no matter what they tell you, it has very little to do with black lives. If only it did. If Democratic leaders cared about saving the lives of black people, and they should, they wouldn’t ignore the murders of thousands of young black men in their cities every year,” said Carlson.
Carlson survived a similar advertising boycott in 2018 when 20 companies pulled their ads from his show.
Despite the outcry from corporate America, Carlson – and Fox News Channel more broadly – continues to dominate in ratings. Among the three major cable news networks, Fox News had the five most-watched shows in May.
Hannity finished in first place overall with a nightly audience of 4.231 million viewers, followed by Tucker Carlson Tonight with 4.192 million viewers, The Five with 3.734 million viewers, The Ingraham Angle with 3.485 million viewers, and Special Report with Bret Baier at 3.085 million viewers.
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Anthony Gockowski is managing editor of The Minnesota Sun and The Ohio Star. Follow Anthony on Twitter. Email tips to [email protected].
Photo “Mike Lindell” by Mike Lindell. Photo “Tucker Carlson” by Tucker Carlson Tonight. Background Photo “Fox News Studio” by Inside Cable News. CC BY 2.0.