by Evie Fordham Razor brand Gillette dropped a new ad campaign Sunday fighting against what its brand director characterized as a harmful “Boys Will Be Boys” attitude. But the ad is a risk, said brand adviser Dean Crutchfield. “It’s a risky move,” Crutchfield, CEO of branding firm Crutchfield +…
Read MoreGillette Uses New Ad Buy to Lecture Men on Toxic Masculinity
