According to reports citing Nielsen ratings, which keeps track of television viewership, primetime viewership of the first January 6 Committee hearing totaled more than 19 million across all networks.
Nielsen said that ABC’s coverage totaled 4.8 million viewers, the highest of any network, while NBC’s coverage has 3.5 million viewers and CBS’s coverage had 3.3 million viewers.
NBC Universal and its advertisers are becoming worried about the success of Olympic broadcasting as TV ratings plunge and star athletes struggle, Variety reported on Tuesday.
Low TV viewing numbers and early exits from star athletes like Simone Biles and Naomi Osaka have caused anxiety from Olympic advertisers, Variety reported.
Despite beating competitors’ nightly program views, the Olympics are “clearly not what NBC, our agency or our clients were looking for,” an unnamed media buying executive told Variety.